First, just to be clear, when people talk about "promoters" in the music industry, they are usually talking to the people who promote live shows. PR people and radio pluggers who promote to the media fall under a different category (though they often are involved in promoting tours). Promoters are generally responsible for promoting one show in one venue, a show that they "put on." A promoter's responsibilities include:
- Working with bands, agents, managers, and/or labels to agree upon a date for a show
- Booking a venue for the agreed date (some promoters are tied to specific venues, some promoters book shows in a variety of venues
- Come to an agreement with the band/band's representative on things like the fee for the performance, accommodation provisions, rider, backline and other needs the band may have
- Promote the show to the local media/put up posters advertising the show
- Arrange for an opening act, if needed
- Generally make sure the night goes off without a hitch - make sure everyone knows when soundcheck is (and make sure everyone gets a chance to soundcheck), make sure everyone knows how long their set should be, set the band up with a place to sell merchandise
To make money as a promoter can take some time. It is essential to keep an eye on the kinds of deals you make and the expenses you have. Stay tuned for more information about promoter deals in the future.