Promotion Costs: Who Pays?

Yesterday, we talked about all of the expenses promoters face when putting on a show - but is the promoter really responsible for paying for everything themselves? Well, maybe. That's the bad news. The good news is that it is possible, especially for indie promoters, to share the burden a little bit and minimize their own expenditures by getting the musicians to pitch in with a little self promotion. Find out more about how promotional costs can be spread out, taking a little sting out of that gig sticker shock.

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