So, you've decided that you're going to handle your own press push for your new album. Did you know that your chances of succeeding are pretty much decided before you even send out your first email? There are a lot of variables that you CAN'T control during a PR campaign, but one thing you CAN do is the proper preparation. Making it up as you go along is a recipe for a blah result - your press campaign will be disorganized, unfocused and difficult to manage. Instead, invest some time in some simple steps to get your press set up the right way - it will pay off in a big way when the real work begins.
Ready to make a move on your promotion? Follow these five steps to get the ball rolling.
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