When you decide to start promoting your music to radio, before deciding on the best kind of campaign, you need to know that not all radio is created equal. There is a vast difference between commercial radio (yes, those stations with, well, lots of commercials) and non-commercial radio. Each type of radio has differing levels of accessibility, genre-approrpiateness, and audience reach. Knowing where you're going to succeed most will save you time and money chasing down plays you either won't get or that won't make much of a splash with your fans.
Read on to learn about the differences between commercial radio and non-commercial radio. Get even more radio know-how in Radio 101.