Scoring radio plays is a big deal, but the world of commercial radio can be a cold, unfriendly place for many musicians. The reason isn't necessarily because everyone working in commercial radio thinks your music doesn't deserve airplay. The real problem is that many independent musicians and labels in particular simply approach commercial radio the wrong way. Commercial radio is a very different beast than non-commercial radio, and to promote effectively, you really have to appreciate those differences and tailer your approach accordingly.
Before you embark on your campaign, here are five things you should keep in mind about commercial radio. To learn even more about radio, read on: