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Heather McDonald

Five Things You Should Know About Commercial Radio

By , About.com GuideSeptember 24, 2012

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Scoring radio plays is a big deal, but the world of commercial radio can be a cold, unfriendly place for many musicians. The reason isn't necessarily because everyone working in commercial radio thinks your music doesn't deserve airplay. The real problem is that many independent musicians and labels in particular simply approach commercial radio the wrong way. Commercial radio is a very different beast than non-commercial radio, and to promote effectively, you really have to appreciate those differences and tailer your approach accordingly.

Before you embark on your campaign, here are five things you should keep in mind about commercial radio. To learn even more about radio, read on:

Comments
October 3, 2012 at 10:32 pm
(1) Stacie says:

That is what I do not like about commercial radio. Certain radio people have the say in what artists get played. They are the same ones! Hardly ever we hear someone new or heavy! That is why I am totally turned off by commercial radio and really can’t stand to listen to it anymore! And with radio stations being on audio and prerecorded with many you can’t even leave requests! It is the death of music as we know it! No wonder so many people have mp3 and ipods now. They can listen to what they want to! I feel like I am hunting out new bands to hear, through fb or ReverbNation. Tired of same tired music, plus I tend toward the heavy side!!! Glad there are some streamed online stations!!

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