When you spend a lot of time recording an album, you want to get it out there pronto when it's finally done. That's totally naturally - and a totally bad strategy. You can't just throw some music out there and expect people to get all excited about it. If you've invested the time to make some music you want other people to hear, then it just makes sense to take the time to make a plan to show it off in the best possible light. One of the biggest consideration is WHEN you release your album. Even if you've got a hankering to just release it already, darn it, why blow it for the sake of not waiting for a few weeks?
Instead of throwing your hard work down the drain, spend a little time picking a release date that makes sense for your overall plan for your album. Give yourself the best shot of getting press, radio, and gigs - why wouldn't you? Need some help? Find out the best and worst time to release your independent album.