I know Halloween isn't even here yet, but if you want to make the most of the holidays for your music career, the time to plan is NOW. Although conventional wisdom dictates that the holidays are almost exclusively for major labels, who save up their big releases for this time of year in hopes you'll buy loads of music as gifts, the truth is the artists of all levels of advertising budgets can use the holidays as a chance to reel in their fans. A holiday gig, a seasonal single - these sorts of things will thrill your fans, put some good will in the bank for your future projects and maybe even help you a-rum-pa-pum-pum up a little bit of unexpected press during the season of good cheer. (Get it? Little Drummer Boy? Drum up a little bit of...oh, never mind.)
Don't wait until December 12 to start planning, though. Get some ideas for holiday music boosts and get this show on the road, pronto.