Did you know that your chances of succeeding in a press campaign are pretty much decided before you even send out your first email? There are a lot of variables that you CAN'T control during a PR campaign, but one thing you CAN do is the proper preparation. Making it up as you go along is a recipe for a bad result - your press campaign will be disorganized, unfocused and difficult to manage. Instead, invest some time in some simple steps to get your press set up the right way - it will pay off in a big way when the real work begins.
Ready to make a move on your promotion? Follow these five steps to get the ball rolling.
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