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Music Industry 101: Radio Basics


What musician doesn't want to get their song played on the radio? Radio stations are always on the hunt for new music their listeners will love, so why not your music? The trick to having a successful radio promotion campaign is taking the time to understand how radio works and what makes a song radio friendly. Before you embark on your radio promo journey, commit these radio basics to memory. Click on any link to learn more.

1. What Are Radio Station Markets?

Radio station markets are one of the first things you need to know about radio before you go about trying to place your songs there. Choosing the right markets for your music will only increase your odds of getting plays - and when you're getting started at radio, only targeting stations likely to give you the time of day will save you time and valuable resources. Find out about the different kinds of markets and what they mean to your promotion campaign.

2. What is the Difference between Commercial Radio and Non-Commercial Radio?

Like radio markets, understanding the distinction between commercial and non-comm radio is key. Find out what separates these styles of stations and which one might be the right choice for your music.

3. Playlist Definition

If you want to promote to radio, then you've got to know the lingo. Playlist is going to be your new favorite word during your radio promotion campaign - find out exactly what it means.

4. Get College Radio Plays

College radio is an indie musician and up and coming artist's best friend. These stations have playlist flexibility and a dedication to new music that just has no equal in the commercial radio world. Plus, making it big on college radio often attracts the attention of larger commercial radio stations, not to mention booking agents, bigger labels and more. Learn how to reach out to these crucial music partners and win their favor - and a spot in their heavy rotation.

5. Five Things You Should Know About Commercial Radio

Commercial radio is a world of mystery to many musicians and independent record labels. In fact, commercial radio can seem downright inaccessible. The trick to getting radio plays on the comm stations is understanding what makes them tick. Here are five things you should know about commercial radio that will make their world a little easier to understand - and that might help you get the plays you want.

6. Radio Promoter Interviews

Just how DO radio promoters convince program directors to play the songs they're working? In this interview, UK based radio pluggers Ben Mainwaring and Terry Hollingsworth share some stories from the trenches about working records big and small and the challenges of standing out in the competitive radio crowd.

7. Music Career Profile: Radio Promoter

Do you think you have what it takes to break a new artist on radio? Do you think you can spot a hit song and convince program directors to see it your way? Then a career in radio promotion might be right for you. Learn more about the ins and outs of this music industry job and how you can get started in this field.

8. How Can I Get My Song on the Radio?

Getting a radio play is a delicate balance of targeting the right stations with the right information at the right time. Learn about the factors you need to consider to give yourself the best shot at the playlist.

9. Radio Add Dates

Radio stations are less concerned with release dates than they are with add dates. Find out the difference between these two parts of the release schedule and why this date will figure so prominently in your radio campaign.

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