Direct to Fan Marketing

Direct to Fan marketing is part of a broader Direct to Fan model in which artists operate outside of the traditional music industry framework and focus on communicating with (and selling to) their fans directly. The marketing portion of the Direct to Fan model emphasizes using online platforms to promote new music, tours, etc. Fostering a social networking connection with fans is important in Direct to Fan marketing, as are tools like band newsletters and widgets. This type of marketing often allows musicians to gather information about their fans they can use to refine their marketing strategies, such as offering a free music download in exchange for a fan's email address, which then can be used to send direct promo materials about a new release or a tour.