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Electronic Press Kits

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Jeremy Woodhouse/Holly Wilmeth / Blend Images / Getty Images
Definition:

An electronic press kit is a traditional promo package in digital form. An electronic press kit, also known as an EPK, always contains bio info about the musician and info about releases but can also include press photos, videos, info about upcoming tour dates, backline requirements and more. It is easier to cram info into an electronic press kit than a traditional promo package, and EPKs help keep costs down because there is not postage required to send them. However, be aware that not everyone you wish to target with a press package is open to receiving EPKs - be sure to find out the preferences of the people you are contacting.

Also Known As: EPK
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