A promo package is your band's introduction to the world. Since you can't personally go to talk to you everyone with whom you might want to work - labels to managers, agents, promoters, the press, and so on - a promo package does the work for you. Some promo packages are actual packages you send through the mail, and others are electronic promo packages, or electronic press kits, that you send via email. No matter how you send it, a promo package should always put your best foot forward. Some things to include in your package are:
- A short demo (or in the case of an electronic press kit, an mp3 clip of your music)
- A neatly assembled collection of any press you have received
- A one page press release detailing what you are presenting with the promo package, be it a new album, a tour, a new single or something else.
- A short bio (one page)
- A color photo of the band (if the promo package is going to the press)
Promo packages are most often used as a tool to promote bands to record labels, to the media, and to managers/agents/promoters. Any music industry person can use a promo package to promote the projects on which they are working, however, and many do.
