Enjoy Records - The Basics:
- What: Independent record label Enjoy Records
- Where: New York City, New York, USA
- Founded by: Bobby Robinson
- Founded: 1962
From Bobby's Record Shop to Enjoy Records:
The Enjoy Records story goes all the way back to 1946. It was that year that Bobby Robinson moved to Harlem and opened Bobby's Record Shop on 125th St (the shop would later be renamed Bobby's Happy House and move to Frederick Douglass Blvd - it survived until 2008). From this record shop base, Robinson built his music empire, which included production work and record labels. Some of his record labels included:
Hip Hop 12":
Like Sugarhill Records, Enjoy Records was instrumental in bringing the burgeoning rap genre out of the underground and into the mainstream. Sugarhill gets more attention when people talk about the early days of rap, but Enjoy released some of the most landmark recordings of the time, especially 12"s. Just a few of the Enjoy Records 12" catalog includes:
Grandmaster Flash and The Furious Five - Superrappin'
Fearless Four - Rockin' It
Doug E. Fresh - Just Having Fun (Do the Beatbox)
The End of Enjoy:
Enjoy Records ended with a whimper more than a bang - there's no real "end date." The real end of an era was when Robinson's record shop was closed. The store was an institution not just for hip hop but for music in general, given Robinson's long and diverse history in the music industry, and it is believed to have been the first African American owned business on Harlem's 125th Street. The shop was squeezed out the landlord sold the space, but a testament to the Bobby's Happy House's greatness is its extraordinarily long existence, even as larger, chain stores with more resources failed in droves around it.