When you book a concert, who should make the gig flyers and posters - the venue, promoter or musicians? There is no single correct answer - but this issue IS one that needs to be discussed as a soon as a show is booked. As a general rule of thumb, if a musician books a show with a venue, but there is no specific promotion team working the show, the musician should make the flyers. If you are out of town, you may be able to make arrangements with someone at the venue to hang/distribute the promotional materials, or they may be able to provide you with information about places to which you should mail show flyers/posters.
When you are working with a promoter on a show, the promoter may ask you to produce flyers/posters or they may create their own. Again, discuss this at the time of booking so you don't lose valuable promotion time.
Incidentally, there is nothing wrong with EVERYONE making promotional material for a show. If you, the venue and the promoter all make flyers/posters and distribute them around town, great. However, you may want to work to coordinate where you are distributing the promo material. You can't hang three posters for the same show on the same corkboard in the same coffee shop (or even if you can get away with it, that's a waste). Instead, use your plethora of promo material to cover ground outside of the usual suspects.
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