Having a music video can help promote your band, through video sites such as YouTube and MySpace. As well as by getting exposure on national television. If you're a film maker making a music video is a good way of getting exposure and experience and bands are often happy to give you a creative free reign. A video doesn't need to cost a fortune what's important is having a good idea and working within your budget. Production companies charge a fortune for even the simplest promo video, but you can easily do it yourself. First things first, however. You have to choose your song.
While it might make sense to make a video for your upcoming single there are a few other factors to consider:
- It can take a lot longer than you think to make a video, so by the time it's finished your single might have come out. It might be an idea to think about making the video for a subsequent single.
- Having said that, in these days of internet downloads, any track can be seen as a single, so there might be a track on the album that you have a great idea for a video for, even if that track wasn't originally planned as a single.
- Remember that it can take a long time to shoot and edit each second of video so while you might have a good idea for a video for that 10 min epic that closes the album it might be more practical to shoot a video for the 3 min pop song.