Beware of Using Excessive Zoom:
It may look cool while you're shooting it, but in the final edit zooming often looks clichéd, and unless done with a very steady hand can often look amateurish.
And Excessive Special Effects:
Even the most basic video editing software has a myriad of of special effects for you to use; color changing, rolling edits, split screens.....it's advisable to use them sparingly. A good video isn't a showcase for how many effects you've mastered. It's usually better to use a couple of effects throughout the video to create a certain feel rather than use as many effects as you can to make a video exciting (if you need to do this, then maybe it's time to rethink your idea. or add some more footage - see Steps 4, 5 and 6).
But Think about Adding Sound Effects:
A dramatic music video may be enhanced with some addition sound effects. If your video begins with someone walking down the street, you could add the sound of footsteps or ambient street noise over the intro. If you're making a video for someone else make sure they won't mind you adding sound effects to their perfectly crafted tune!
Don't Be Over Ambitious:
A simple idea well executed is often more effective than a complex idea done badly.
And Ignore All I've Said:
The most interesting videos are made when the rules of convention are bent, buckled and broken, so keep experimenting and above all else, make something interesting.
Many thanks to video director Arthur T. Flegenheimer (stage name) for his expertise!