On the day of the shoot be prepared and organised. Keep a record of shots you've made; it'll make editing much easier. Always allow plenty of time for shooting - the finished shot may only last 10 seconds, but could easily take several hours to set up and shoot. When you're happy with a shot, if you have time, shoot it again. You can never have too much footage, and the retake may capture something that you hadn't noticed first time round. You'll have your plan and storyboard to follow, but remember that some of the best moments in a video can be unplanned. Keep the camera rolling – these days tape is cheap.