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Press Releases 101


A good press release can make or break you. Competition for the press is fierce, and your press release can often decide whether you're getting that coveted review/interview/preview/profile or not. This guide will walk you through writing the different kinds of press releases you're likely to encounter in your music career. Don't forget to check out the bottom of the page for links to more articles about dealing with the music media.

1. Album Press Release Template

Two Men Looking at Music Records
Cavan Images/Iconica/getty Images

An album press release is one of the most common (and important) press releases you will write. The trick here to create a release that makes the music journalist want to listen to your music as well as giving them something to write about (an angle, a good story and some info about the recording). Learn more about crafting a good album press release.

2. Tour Press Release Template

There's only one way to get people out to your shows - they've got to know that you're playing! A tour press release template helps you get the media on board with your tour promotion and can be a great way to generate a new round of press for promoting your releases as well. There's a lot of info that needs to be crammed into a small space on a tour press release - find out more about getting the job done.

3. News Press Release Template

What do you do when you don't have a new album to promote or a tour in the works, but you have something you'd really like to get the word out about? You go for the news press release. This kind of press release is great for letting the media know things like that you've won an award for your songwriting or that you were picked as fan favorite in a web poll - anything that's newsworthy but not tied to a specific project. Get the lowdown on putting together your music news press release.

4. One Sheet Template

A one sheet isn't really a press release, but they are often included with press releases and contain important info about your music. Learn how to write a good one that gets all the right details across.

5. Band Bio

Again, a band bio isn't officially a press release, but they often work side by side. Your musician bio gives writers a little more detail to sink their teeth into, but like everything else, there's a good way and a bad way to approach the writing. Find out more.

6. Email Samples for Musicians

When you send a press release, it will often be attached to an email, and that email can make or break whether your press release is even opened. These sample emails will help you put together a short and sweet message that shows your press release off in the best light. You'll also find some samples of other kinds of emails you're likely to have to write in your music career.

7. When to Send a Press Release

Just when should you send out all of these releases you've worked so hard to write? Learn more about the perfect press release timing.

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