1. Careers

Plugola

Reader Submissions: Online Services for The Music Industry

From Erik Peterson

Company Name

Plugola

Web Address

http://www.plugo.la

Contact Info

support@plugo.la

http://www.plugolainc.com/blog

http://twitter.com/plugola

http://www.facebook.com/plugola

Is Your Service Genre Specific?

No. It's open to all genres.

How Did You Build Your Company?

When we began, not only was it hard for music lovers to find good independent music, there were also very few avenues for indie musicians to distribute/sell their digital music. We wanted to give artists an online platform to do this and the right tools to promote themselves.

Promotion of the site has been a grass roots effort so far, mainly because we are "indie" too.

Tell Us About Your Service

Plugola is both a social network and a digital music marketplace; where independent musicians can sell their music and videos however they see fit and retain full rights over their music. We give artists all the tools to easily spread their music across the web. For the hardcore music fans, artists can allow fans to resell (or 'Plug') their music to friends and earn a commission.

Advice

  • Tell your fans where they can find your music & periodically remind them. So many leave it up to fate to be found.
  • Artists have control over pricing & should take advantage by trying different pricing/marketing structures.
  • We created download coupons so artists can pass them out at shows instead of passing out free CDs. Offering a free download or two is a great way to drive fans to your store.
  • Artists should get their fans on-board with our reselling or 'plugging' feature. What better way to get your music out there than your fans earning money for helping sell your music to the right people?

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