Digital music distribution lends itself to selling singles - so what does that mean for the album? Should musicians get on a frequent single release schedule or should they still focus on releasing albums? As a music fan, have your buying habits changed? Do you get excited about new albums, or do you think in terms of singles? Share your thoughts.
As always, a question of economics
- The digital music revolution basically spelled the end of music packaging as a requirement in distributing musical product. Now artists contribute their music to extremely large packages - hard drives, iPods, iCloud - that is provided by the listener.
Its a question of economics, as it always has been.
Looking at various digital distribution outlets - tunescore, CDbaby, etc... - its clearly more economical to release a collection of tunes rather than just one. Its also easier for the music shopper to go to one page and click to hear several selections from an album, and decide to buy the whole album in one transaction, as opposed to having a set of unrelated singles purchased individually.
As for the collection size, this too depends on what makes economic sense. The EP suggestion above allows the artist to keep a steady stream of new music released at a pace more friendly to content-driven social marketing - more times to tell people that you have something 'New' and stay Current.
- —Guest VeMan
EPs are more en vogue
- I personally think the EP might be more en vogue than the full album. For instance, release a 3-4 song EP (which is easier, can have a lead single, and can be released on a quicker, periodical basis) and then, a year later, take the BEST of those songs and create an album - it still works because you're capturing a period of time... typically the same period of time a band would have been working on that album anyway, but because you've done it as several EPs, it's like you're seeing the album AS it's being created. You can then take those tunes from the EPs that weren't re-released on an album and create a B-Sides/Rarity collection.
So, in a lot of ways, if you do it properly the album isn't dead, but rather than release an album and then singles AFTER it, it's more like you're releasing the singles FIRST, and then the album, which collects the best of that time period. (might make the album worth getting again).
That's the process I'm experimenting with as we speak.
- —Guest Ender Bowen
Oh Yes Thet Do!
- If not for albums or full cd or for that matter, ep's, how would you really get to know the full scope of any artists potenial or musical dept? Would all concerts be 15 to 15 different artists on the bill because they only have one song to perform? or do they wait to tour after the 10 single release. It would not be financially feasible for most artist especially Indie artist to even consider out side of a 100mile radius. So Hell yes! like K.C. said,
" Keep em comin love don't stop em now, don't stop em" :-)
Sincerely musical, The Silver Conductor
- —Guest The Silver Conductor