From the article: Direct to Fan Marketing
Direct-to-Fan marketing is all the rage these days, and for good reason. Reaching out right to your fans, without any middle man muddling the message, can give everyone a better experience - and help put more money in your pocket. The question becomes: what is the best way to achieve that direct-to-fan promotion angle? Share your tips and experiences here, including what services you use to help you manage the job.